Posted by Corporate Wellness | Posted in Corporate Wellness Program | Posted on 02-10-2008
Why it’s important and how to do it
The Corporate Wellness Program Vision
A Corporate Wellness Program vision statement is a concise statement that summarizes the purpose and objectives of your employer’s commitment to starting a Corporate Wellness Program. Taking the time to clarify and describe your employer’s Corporate Wellness Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and workers of the link between worker health and the employer’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and powerful Corporate Wellness Program vision for your employer’s culture of health:
• What do you want your Corporate Wellness Program to accomplish?
• How do you plan to accomplish it?
• How does this Corporate Wellness Program mission support or further the employer’s mission?
A sample Corporate Wellness Program vision statement might be . . .
To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (employer’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).
The Corporate Wellness Program Brand
In the same way that your employer’s name and brand image provide visibility for your business, your Procedures toward starting a Corporate Wellness Program will benefit from being easily recognizable to workers:
• A consistently used Corporate Wellness Program brand on all communications sends a message to workers that the commitment to a culture of health is here to stay.
• A Corporate Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage workers in starting the identity (brand) for your employer’s Corporate Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the employer’s Corporate Wellness Program commitment. Here are two possible approaches to involving workers:
Option 1: Have a Corporate Wellness Program contest
1. Announce the Corporate Wellness Program contest guidelines and deadline.
2. Have the Health and Wellness Committee review the ideas submitted, and choose a name.
If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Corporate Wellness Program ideas from workers:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health
After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Corporate Wellness Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Corporate Wellness Program logo to go with the name.
The Corporate Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Corporate Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your company, enlist her or his help with developing the Corporate Wellness Program logo!
• As an alternative, choose a piece of clip-art that fits with the Corporate Wellness Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Health and Wellness Committee determines the name and brand
1. Have your Health and Wellness Committee brainstorm Corporate Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your employer or industry.
• Try clustering words together as in the construction company example above.
2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Choose a Corporate Wellness Program logo to go with the winning name.
4. Announce the employer’s Corporate Wellness Program and the corresponding Corporate Wellness Program name. Explain that workers on the advisory committee chose the name.